Yan Wu

Research



water 1. UGC/AIGC — IT is enabling social media to present various data forms including text, images and videos, all of which influence user’s experiences and content creator’s performances. I am interested in depicting and explaining these influences. With the boom of AIGC, in the future I am more interested in how AIGC has changed the way we produce and consume content in digital platforms.
Publication
1. Fu, S., Wu, Y., Du, Q., Li, C., & Fan, W. (2024). The secret of voice：How acoustic characteristics affect video creators' performance on Bilibili. Decision Support Systems, 179, 114167.
Working Paper
1. Wu, Y., Du, Q., Zhang, X., & Zhang, Z. (2023). The Effects of Quote Retweet on Subsequent Posting Behavior and Morality Expression on Social Media. In 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 (pp. 3786-3795). IEEE Computer Society.